The digital era has also changed the way surveys are conducted. Telephone surveys are swapped with the research panelist community. Wondering, what a research panel is? It is a pre-profiled group of people, who are keen to participate in studies like online surveys, focus groups, IDIs [in-depth interviews], IHUTs [in-house usage tests], or mobile ethnographies. […]

Google dominates the marketing world today. The older ways of promotions and marketing are rapidly being replaced by online marketing tools especially since the start of the Covid-19 pandemic which has made billions confined to the territories of their homes. Hence, they all rely on online marketplaces to shop, get services, and get their work […]

Be it any type of business we all should use some smart and unique techniques to promote it. Otherwise, it will become difficult for us to run our business. To be honest the competition in the business world is increasing day by day. Hence, we should use some innovative techniques to run our business successfully. […]

With regards to the cloud and the present business, we have some uplifting news and some awful news. The uplifting news is, distributed computing is a savvy instrument promptly accessible to any business paying little heed to its size. The terrible news is, your opposition knows this too! So how might you utilize the cloud […]